Some of our products, including the A4 Cabriolet, have set design trends. Our passionate design, founded on technical expertise and the ability to think laterally, is the starting point for innovative products. Integral design concepts and expressive accents typify Audi’s character. Every feature of a form and every detail has its purpose. For this reason, nothing can be altered without spoiling the overall impression.
Design at Audi
Alongside architecture, automotive design is perhaps one of the most complex creative tasks of our time. For this reason, exterior and interior designers, engineers and modellers work hand in hand at Audi design to live up to this challenge. Only in this way is it possible to ensure that the Audi philosophy will also be a part of future models.
Rosemeyer design study
This study from the year 2000 reflects the experience acquired in around a hundred years of Audi motor sport.
AVUS design study
Aggressive and powerful: the Audi AVUS at the 1991 Tokyo Motor Show.
quattro Spyder design study
The Audi quattro Spyder generated an enthusiastic and passionate response from visitors to the 1991 IAA.
 
Perspective
Design
Avus quattro
Rosenmayer
quattro Spyder
 
 
Audi Logo
 
 
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