Audi AI > Experience > Audi New Zealand

Audi AI

  • highest-level-02-jpg_1400x438.jpg
highest-level-02-jpg_1400x438.jpg

Intelligence and empathy.

Extensively networked, automated and electrified – these characteristics define the Audi of the future. Audi AI will soon be the cipher for a variety of innovative systems which will relieve strain on the driver and simultaneously also offer them new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning.

Cause and effect.

  • AA4_A_151007_1_563x317.jpg

    Today, Audi is already offering assistance systems that not only revolutionize the driving experience but are also a clear pointer to the future of mobility.

    Take, for instance, traffic jam assist*. When you hit a bottleneck, the system uses radar and ultrasound sensors coupled with the front camera to identify vehicles up ahead as well as in neighbouring lanes. The car brakes and accelerates independently, while maintaining a safe following distance behind the vehicle in front and gently correcting steering to ensure you stay in your lane, at speeds under 65km/h.

    Another pioneering technology designed to help to make every journey safer is Audi pre sense® city*. This assistance system monitors the road in front of you and provides a series of warnings before initiating maximum braking if it detects an impending collision.

    Discover the Audi range

Piloted driving is a promise.

  • AA8_D_171061_563x317.jpg

    Audi AI is now introducing the next step: the large amounts of driving data gathered by the various assistance systems will soon be able to be processed much more quickly and they will be usable and comparable in almost real-time with the data of other road users. The fully networked vehicle will take a much more distant look into the future, thanks to Audi AI. In short: the car of the future will gain the possibility to make prognoses.

    In the new Audi A8 (2018), the Audi AI traffic jam pilot will be the first system in the world to be presented, which allows for highly automated driving at level 3. Level 3 means: in certain situations, the car takes over the task of driving. During this time, the driver no longer has to permanently survey all processes – contrary to level 2. The driver needs merely to be in a position to take back control once he or she is requested to do so. The new Audi AI traffic jam pilot is a technological milestone which was preceded by many years of research and development work.

    Register your interest

Audi Aicon. The highest level.

  • A1711134_large_563X317.jpg

    The vision of one day engaging with mobility as a passive, passenger-seat experience that nevertheless feels supremely active, of making good use of the time it takes to get from A to B irrespective of what is happening on the roads, is an enticing one. With comfort, efficiency and personalisation taken to new heights, vehicle interiors will become a newfound living space.

    The Audi vision detailing how Level 5 autonomous mobility might eventually look and function is still very new and just starting out on its developmental path. But it does already have a name - Audi Aicon. A design study, technological showpiece and mobility concept all rolled into one, this all-electric, 2+2-seater takes another flying leap into how exterior and interior design might look decades into the future.

    Read about the Audi Aicon

The “25th Hour” project.

  • AL140127_large_563x317.jpg

    Today drivers spend an average of about 50 minutes per day at the wheel. In the 25th Hour project, Audi is investigating how this time could be used better in a self-driving automobile. The project is based on the assumption that an intelligent human-machine interface will learn the user’s individual preferences and adapt flexibly. In this way, Audi customers will gain full control of their time.

    We have defined three time modes that are conceivable in a self-driving car: quality time, productive time, and time for regeneration. In so-called quality time, people spend their time, for example, in activities with their children or telephoning family and friends. In productive time, they usually work. In down time they relax by reading, surfing the Internet, or watching a film.

    Watch the research video

*Availability depends on individual model specifications options. For full details, please ask your authorised Audi Dealership.