Technology

"How did we ever want to drive anything else?"

Nils Wollny, CEO of holoride, on his experience with e-mobility and the role cars could be playing in the future.

05/20/2023

"Electromobility helps me relax"

As a former Olympic ski racer, Anna Veith often had to rush from one place to the next. In this part of the "Audi e-tron stories," today's entrepreneur tells why electromobility has a pleasantly relaxing effect on her and what benefits she derives from it.

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model's sound.

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star Skier Anna Veith finds out at an Audi driving experience.

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

A true update

Stephanie Eckardt finds it exciting to see how customer expectations of their cars have changed in recent years. Herself included.

05/24/2023

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

10/05/2023

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

05/10/2023

A statement’s power often lies in the fine detail

César Muntada and his team are at the vanguard of light design in the industry. We speak to César Muntada, head of light design at Audi, about achieving creative freedom through progress and his path to becoming a visionary.

10/06/2023

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

05/04/2023

Aero­dynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. Dr. Moni Islam, Head of Aerodynamics/Aeroacoustics Development at Audi, talks about striving for perfection in the Audi e-tron models.

08/24/2023

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

05/12/2023

Brave, new digital worlds

Annegret Maier and Boris Meiners have their sights set on digitalising mobility at Audi. We talked to them about real-world and virtual mobility and how people will buy cars in the future.

05/08/2023

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

05/23/2023

Experience music in your car in a new way

With the integration of Apple Music in selected models, Audi creates a seamless entertainment experience for its customers.

05/03/2023

From LED to Matrix LED and OLED technology

Better visibility, more precise illumination: Audi is constantly building a technological advantage with the headlights and taillights on its vehicles.

05/26/2023

“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

05/19/2023

“I'm addicted to silence”

With his pictures, photographer Tom Klocker delights hundreds of thousands of people on social media. His focus is always on mountains. In this part of the Audi e-tron stories, he tells us about the advantages of driving a car silently through nature.

05/18/2023

“It just feels good”

As a snowboarder, Anna Gasser spends most of her time in nature. Sustainability plays a major role in her life – including mobility. In this part of the Audi e-tron stories, she tells us why she chose the Audi Q4 e-tron.

05/09/2023

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customisable and display dynamic light sequences that communicate with the onlooker.

05/01/2023

Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.

09/28/2023

POI Search Extended in the Audi MMI

POI (Point of Interest) Search Extended in the Audi Multi Media Interface (MMI) connects shops along the route with Audi vehicles and brings live content to their displays.

05/05/2023

“The future is now”

For Audi, Lucas di Grassi competed in the all-electric Formula E racing series and has long been a champion for the electrification of mobility away from the racetrack. In this interview, he tells us about his drive for a better tomorrow for all, the mobility revolution and curiosity.

05/14/2023

Time for new experiences

Audi has given us a glimpse into the future of automated mobility with its Sphere concept vehicles. How far has the technology come, what possibilities does it offer and – technical aspects aside – what else needs to be considered? A conversation about current developments.