Audi ice experience™
Audi ice experience™
Celebrate 45 years of quattro at Audi ice experience
2025 marks 45 years of Audi quattro – 45 years of innovation, performance, and progress. To celebrate this milestone, we have redefined our signature event like you've never seen it before.
Audi’s signature event delivers a luxury experience with an unrivalled driving challenge in some of Audi’s most exciting performance cars. Tackle the world’s most demanding driving surface under the guidance of our expert instructors, learning how to master the skills needed to steer, counter-steer and drift your way through ice and snow.
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Audi ice experience
What's included:
- 2 nights’ accommodation in a 5-star hotel with breakfast
- Welcome drinks
- A full day of driving activities, 2 drivers per vehicle
- Lunch
- Coach transfers
- Drinks and nibbles at Ayrburn estate
Ticket prices*
Single driver: $4,650
Couple: $8,615
Spectator: $800
*All prices include GST. No accommodation options available on the booking request form - pricing on request.
Dates
14 August: SOLD OUT
15 August: SOLD OUT
16 August: SOLD OUT
Want to go PRO?
The pro experience is for those who want to take their driving to the next level. Building on the Audi ice experience course, you will double your driving time with your own vehicle. On top of extraordinary driving, finish your day with a scenic helicopter transfer to the hotel through the Cardrona mountain valley and a luxury dining experience.
Audi ice experience PRO
What's included:
- 2 nights’ accommodation in a 5-star hotel with breakfast
- Welcome drinks
- A full day of driving activities, 1 driver per vehicle
- Lunch
- Coach transfers
- Scenic helicopter transfer
- Awards dinner
- Limited edition 45 years of Audi quattro x Huffer collection
- New exclusive use of the RS 6 performance
- New driving activities on new areas of the South Hemisphere Proving Grounds
Ticket prices*
Single driver: $7,550
Couple: $14,415
Spectator: $3,200
*All prices include GST. No accommodation options available on the booking request form - pricing on request.
Dates
10 August: SOLD OUT
11 August: SOLD OUT
12 August: SOLD OUT
Experience Audi's first Night Drive
To celebrate our 45-year milestone, we wanted to offer a brand-new experience. It brings us great pleasure to invite you to our first-ever Audi ice experience… at night. For the first time, you will have the opportunity to push Audi’s legendary quattro technology to its limits under the night sky across two unforgettable days.
Audi night drive
What's included:
- 2-day driving experience
- Scenic helicopter transfers to and from the Southern Hemisphere Proving Grounds
- 1 night accommodation at the Southern Hemisphere Proving Grounds
- Meals provided
- Exclusive use of the RS 6 performance
- Limited edition 45 years of Audi quattro x Huffer collection
- New driving activities on new areas of the South Hemisphere Proving Grounds
- Awards/departure lunch at Ayrburn
Ticket prices*
Single driver: $11,000
Couple: $21,700
*All prices include GST.
Dates
17 - 18 August: SOLD OUT
Don’t miss out, tickets are limited.
Audi driving experiences
Boasting award-winning performance cars and a renowned team of expert instructors, Audi driving experiences include thrilling track exercises to mastering icy terrain in the Southern Alps, celebrated globally as a premier programme in precision driving.
Explore Audi driving experiences