The term ‘performance’ holds a different meaning in New Zealand. It’s not a special something, held back for rare occasions. We expect it – every time. It’s not weather dependent and it doesn’t excuse itself when the surface won’t play nice. We never cheapen it with bragging. Instead, it’s met with a wry smile, a simple nod, and an expectation – a promise it will be there the next time, and every time, you call on it.
We do more than just driving, we push forward. We strive for progress and test the limits of the possible. We always want to improve. We demand precision, from ourselves and from our machines. We drive because we are driven by perfection.
2017: Audi driver Lucas di Grassi is the new champion of the worldwide Formula E electric racing series.
2016: Mattias Ekström and EKS win World Rallycross Championship teams’ title.
2015: The new Audi R8 LMS wins the Nürburgring 24 Hours at its debut.
2012: First hybrid victory at Le Mans for the Audi R18 e-tron quattro.
2006: The Audi R10 TDI was the first-ever car with diesel power to triumph in the legendary Le Mans 24 Hours.
1988: Hurley Haywood wins the TransAm Championship with the Audi 200 quattro.
1982: Audi clinches the Rally World Championship for Manufacturers.
Whether it’s factory motorsport, customer racing or our high-performance road models – you won’t get such a potent adrenaline rush anywhere else. Audi Sport utilises the expertise gained in an 80-year motorsport legacy to incorporate innovative technologies into series production. Such as the Audi R8 V10 plus, which shares 50% of it's parts with the R8 LMS GT3. The same car that won the Nürburgring 24 Hours at its debut. Audi Sport doesn’t just set the bar for track-inspired performance — it raises a whole new checkered flag.