Technology

Promoting well-being inside your car

The Audi active coach is an innovative service that enriches your driving experience with recommendations and focuses on your well-being before, during and after the journey.

Technology

“It’s an exciting time to be a car enthusiast”

Chris Evans and Audi share a passion for memorable experiences. In the interview, he discusses EVs and new technologies.

Technology

Combining charging time with experiences

The Audi charge and explore service finds charging stations where you can pursue your favourite activities while charging your car.

Technology

A true update

For Stephanie Eckardt, the new Audi Application Store offers a modern combination of flexibility, entertainment and convenience.

Technology

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

Technology

“How did we ever want to drive anything else?”

Nils Wollny, CEO of holoride, on his experience with e-mobility and the role cars could be playing in the future.

Technology

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

Technology

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

Technology

A truly cool system

The feature Joachim Doerr finds most fascinating about the Audi SQ8 e-tron assures a high standard of e-performance.

Digitalization

POI Search Extended in the Audi MMI

POI Search Extended in the Audi MMI connects shops with Audi vehicles and brings live content to their displays.

Performance

“Enthusiasm for the car as a cultural artefact is undiminished”

Technology

“We create unique experiences”

Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.

Technology

Heading into the next era of electrification

Henrik Wenders, Head of the Audi brand, has been living the electrified lifestyle for years. An interview about enthusiasm and fresh thinking.

Digitalization

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

Technology

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.

Technology

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Technology

Intelligent thermal management for fast charging

The actual charging time of an electric vehicle depends to a large extent on an ideal charging curve. It is achieved by a complex thermal management of the lithium-ion battery.

Technology

Taking dynamics to a whole new level

Three electric motors ensure an impressive driving experience in the Audi SQ8 Sportback e-tron.

Technology

“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

Technology

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Technology

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

Technology

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Technology

“Electromobility helps me relax”

Olympic skiing legend Anna Veith explains why electromobility has a pleasantly relaxing effect on her.

Technology

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Technology

“It just feels good”

In the Audi e-tron story, Anna Gasser explains why sustainability is particularly important to her as a winter sportsperson.

Technology

Functions on Demand: a modern approach to individualization

With Functions on Demand, customers can book selected functions even after purchasing the vehicle.

Technology

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Technology

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Technology

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Technology

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Technology

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Technology

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Technology

"Progress changes our world for the better"

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Technology

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Technology

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Technology

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Technology

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Technology

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.

Technology

Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.