New Audi rings press release | Audi New Zealand
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The new Audi rings

Audi New Zealand Audi Newsroom
The new Audi rings

Simple, yet progressive - the new rings from Audi.

New Zealand, 16th November 2022

• Audi introduces a new two-dimensional design of the four rings on the exterior of its vehicles.
• The new Audi Q8 e-tron will be the first model to receive the new corporate identity.

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. In this interview, designer André Georgi and brand strategist, Frederik Kalisch explain what it means for Audi now that its cars bear new rings.

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