New Zealand, 16th November 2022
• Audi introduces a new two-dimensional design of the four rings on the exterior of its vehicles.
• The new Audi Q8 e-tron will be the first model to receive the new corporate identity.
Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. In this interview, designer André Georgi and brand strategist, Frederik Kalisch explain what it means for Audi now that its cars bear new rings.