Performance holds a different meaning in New Zealand.
It’s not something shiny that sits only on the surface or something that’s easily faked. It’s
not bragged about, it’s expected. We don’t hold on to it for special occasions – we depend on it, every time. We know our terrain, our weather, our roads demand another level of it. Performance is at the heart of every choice we make, and it’s an attitude you’ll find behind the wheel of every Audi.
Alternative driving concepts
We listen – and have understood that alternative drive systems are the way to a CO₂-neutral future. That’s why we are pursuing various solutions. Audi etron technology can already be found in the Audi A3 Sportback e-tron and Q7 etron quattro. The Audi e-tron Sportback concept offers an outlook for a purely electric future. This is our contribution to CO₂-neutral mobility.
We listen – and have understood that an intelligent world needs intelligent vehicles. That’s why we are developing technologies that already anticipate the challenges of tomorrow.
And systems that are intelligent. That can even think ahead. Systems that can see and hear and that can adapt to driver needs. With the aim of a seamlessly networked system for improved safety and comfort on the roads.
Future Design Language
Design that leads the way.
We listen – and have understood that design shouldn’t just be progressive, but that it should reflect the driver’s individual needs in as many ways as possible. Especially when it comes to functionality. Just like the Audi Matrix LED headlights with millions of lighting scenarios. In the interior, we use pioneering display technologies that we incorporate into our progressive design style. For pioneering light and display technology and Audi design – our contribution to an intuitive and innovative future.