Auckland, June, 2022
• Audi launches activation from 2nd June at Westfield Newmarket, Auckland inviting people to take part in scrapping outdated stereotypes around the types of cars young girls play with.
• #ScrapGirlCars runs for a month with visitors turning the Audi RS e-tron GT from pink to black as part of Audi Global’s Living Progress strategy
Audi is launching an interactive experience via a world first installation at Westfield Newmarket, inviting Kiwis to work towards driving a more progressive future and make their mark, literally, against outdated stereotypes.
Amy de Vries
Spokesperson – Marketing