Audi #ScrapGirlCars Press Release | Audi New Zealand
Scrap Girl Cars


Audi invites Kiwis to make their mark against outdated stereotypes with #ScrapGirlCars

Auckland, June, 2022

• Audi launches activation from 2nd June at Westfield Newmarket, Auckland inviting people to take part in scrapping outdated stereotypes around the types of cars young girls play with.
• #ScrapGirlCars runs for a month with visitors turning the Audi RS e-tron GT from pink to black as part of Audi Global’s Living Progress strategy

Audi is launching an interactive experience via a world first installation at Westfield Newmarket, inviting Kiwis to work towards driving a more progressive future and make their mark, literally, against outdated stereotypes.

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Amy de Vries
Spokesperson – Marketing