33 Articles about
„Performance“

Technology

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

Audi Sport

“I am here to be the best”

Lia Block shares her thrill for motorsport and electrification, and the impact Michèle Mouton has had on her.

Audi Sport

“It’s all about expectations”

Aleksander Kilde, one of the best skiers in the world, talks about the sport, progress and his collaboration with Audi.

Performance

Road to Dakar 2024: Learning from the desert

In Saudi Arabia, Mattias Ekström and the entire Audi Sport Team begin their intensive preparations for the 2024 Dakar Rally.

Technology

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

Performance

“Enthusiasm for the car as a cultural artefact is undiminished”

Technology

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.

Technology

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Technology

Taking dynamics to a whole new level

Three electric motors ensure an impressive driving experience in the Audi SQ8 Sportback e-tron.

Technology

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Technology

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Technology

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Lifestyle

Audi x The Gray Man: New perspectives

Netflix blockbuster The Gray Man is set to reboot the spy thriller. Audi pumps up the action with two e-tron models.

Lifestyle

Exciting new directions

Joe and Anthony Russo, the directors of The Gray Man, about agents, storytelling and cars in movies.

Lifestyle

Multitalented on the greens: The inimitable style of Troy Mullins

One-of-a-kind golfer Troy Mullins reflects on progress and diversity.

Performance

“I never came across such a car.”

At this year’s Festival of Speed, the Audi S1 Hoonitron with Tom Kristensen at the wheel was the centre of attention.

Performance

Audi Q8 e-tron edition Dakar: homage to a legend

The new Audi Q8 e-tron edition Dakar celebrates the legend of the Dakar Rally and impresses both off-road and on the street.

Technology

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Audi Sport

On track with the myth

The Dakar Rally has become a myth. A closer look at legendary racing history, which has been actively shaped by Audi.

Technology

"Progress changes our world for the better"

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Technology

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Audi Sport

With expertise and passion to the finish line: The 2022 Dakar Rally

The Audi RS Q e-tron made a triumphant debut at the 2022 Dakar Rally.

Sustainability

Bold and courageous

Olivia Wilde is an actor, activist and director. We talked to her about progress, inspiration and sustainability.

Audi Sport

“We are ready.”

Audi drivers Carlos Sainz and Lucas Cruz look ahead to the days leading up to the Dakar Rally.

Technology

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Audi Sport

“As a racing driver, what more can you ask for?”

Stéphane Peterhansel and Edouard Boulanger teamed up for the Rally Dakar. A talk about team building and opportunities.

Audi Sport

“It’s yet another revolution”

Mattias Ekström is taking up the 2022 Dakar Rally challenge and talks about the sport, teams and adventures.

Performance

Inside the Audi Sport future labs

Audi is developing the car for the Dakar Rally on a tight schedule. A visit in Neuburg, Germany, where it’s taking shape

Lifestyle

Why surfers are futurists at heart

Pro surfer and eight-time world champion Stephanie Gilmore talks about striving for perfection and happiness.

Audi Sport

“‘Vorsprung durch Technik’ is much more than just a slogan”

Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG, about “Vorsprung durch Technik” and the Four Rings’ future.

Audi Sport

“We are excited by the extreme”

In 2022, Audi will compete in the Dakar Rally. Julius Seebach, Head of Audi Sport, discusses the allure of the extreme.

Lifestyle

No fear and no limits

World-class snowboarder Anna Gasser is unstoppable. In this interview, she talks about striving to improve, and fearlessness.