Stories of Progress &gt; Audi New Zealand

Technology

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

Design

“Colours are visual statements”

In this interview, Dr Mateo Kries, Director of the Vitra Design Museum, talks about electromobility and the effect colours have on design.

Q4 e-tron:

Only consumption and emission values according to WLTP and not according to NEDC are available for this vehicle.

Future

The strategy of design

How is Audi Design developing towards the future? We talked to Claus Potthoff, Head of Design Strategy at Audi Design.

Future

Almost like magic

Audi dimensions is the new mixed reality-based operating concept for the Audi activesphere concept.

The vehicle shown is a concept vehicle that is not available as a production vehicle. The augmented reality glasses shown are also not available for purchase. The automated driving functions shown as well as the augmented reality glasses shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.

Future

Augmented reality

Sid Odedra, Head of UI/UX Design Audi, describes how mixed reality glasses will revolutionise vehicle operation.

Future

Audi activesphere concept: Your active lifestyle companion

Audi’s fourth Sphere concept car is a convertible crossover coupé with quattro technology and an innovative operating concept.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Sustainability

Premium Fast Charging Downtown

Zurich is home to the world’s second Audi charging hub. The urban charging concept offers fast charging downtown with up to 320 kW¹.

Future

Audi x Poliform

As part of a co-creation process, Italian furniture brand Poliform designed an interi-or for the Audi urbansphere concept¹. In this interview, Marta Anzani talks about the project.

Future

First-class seats

Designer Rafael Falkenburger explains why the seats in the Audi urbansphere concept ^* offer first-class comfort.

The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.

Design

Aesthetics x Performance = Perfection

Marc Lichte, Head of Design at AUDI AG, is every bit the sailor and has notched up three wins in his class at Kiel Week. Where does he draw similarities between boats and vehicles?

Lifestyle

Progress you can feel at the Autostadt Wolfsburg

At the Audi House of Progress, the newly designed pavilion at the Autostadt Wolfsburg, Audi is making progress tangible and accessible.

Lifestyle

„Cars are a magnificent medium to create beauty”

Andrés Reisinger created exceptional art for the world premiere of the all-new, fully electric Audi Q6 e-tron.

Future

Tomorrow’s Avant

The future of the Audi A6 family is all-electric. A sneak preview of that future: the Audi A6 Avant e-tron concept1.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.

Design

Impressive experiences and intuitive operation

Like the rest of the car, the Audi grandsphere concept’s¹ user interface delivers a progressive experience.

The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.

Future

A progressively luxurious lounge on wheels

Designers of the Audi grandsphere concept¹ describe the spaciousness and experiences of tomorrow’s luxury-class sedans.

The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country.

Technology

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Future

The character of design

Marc Lichte, Head of Design at Audi, reveals what he regards as the iconic Audi skysphere concept’s¹ key personality traits.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Technology

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Q4 e-tron:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Design

The Four Rings’ new, luminous gaze.

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

Future

Shapeshifting from roadster to lounge on wheels

The Audi skysphere concept¹ is a car with dual characters. Audi designers Charles Lefranc and Gael Buzyn talk to us about its progressive design.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Future

“Digital promotes human-centric design”

Gael Buzyn, Senior Director of the Audi Design Loft in Malibu, has designed the new Audi skysphere concept virtually.

Design

“Human-centered design begins where functionality ends“

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Lifestyle

Five theses on the good life

The future is an attitude. Three-star Swiss chef Andreas Caminada details why the good life is about more than a cordon-bleu menu.

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Q4 e-tron:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Future

Audi skysphere concept: Executive-class roadster with a twin personality

The electric Audi skysphere concept¹ shows that the cars of the future will be platforms for captivating experiences.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Lifestyle

Five theses on art

Art collector Christian Boros talks about why art is necessary – for him personally and for society.

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

RS e-tron GT:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Design

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Technology

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT.

RS e-tron GT:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Lifestyle

Five theses on design

Dr. Mateo Kries, Director of the Vitra Design Museum, talks about social responsibility in design.

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.

Future

A glimpse of the future

The Audi A6 e-tron concept ^* is a study representing the all-electric executive class.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Design

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Technology

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.

Technology

Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.

Q5:

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Sustainability

Design is once again shaking the world

Award-winning Amsterdam-based creative studio Formafantasma has a vision: future product design needs a radical rethink to be truly innovative and sustainable.

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.

40 Articles about„Design“

A true eye catcher

“Colours are visual statements”

The strategy of design

Almost like magic

Augmented reality

Audi activesphere concept: Your active lifestyle companion

Premium Fast Charging Downtown

Audi x Poliform

First-class seats

Aesthetics x Performance = Perfection

Progress you can feel at the Autostadt Wolfsburg

„Cars are a magnificent medium to create beauty”

Tomorrow’s Avant

A designer between worlds

Impressive experiences and intuitive operation

A progressively luxurious lounge on wheels

A statement’s power often lies in the fine detail

The vision behind the new Audi activesphere concept¹

The character of design

Light as a means of communication

The Four Rings’ new, luminous gaze.

Shapeshifting from roadster to lounge on wheels

“Digital promotes human-centric design”

“Human-centered design begins where functionality ends“

Five theses on the good life

“The perfect combination of sportiness and sophistication”

Audi skysphere concept: Executive-class roadster with a twin personality

Five theses on art

Detective work in the wind tunnel

Reinventing the wheel

Aerodynamics: Scoring decimal points

The masterpiece

Five theses on design

Cool innovation

A glimpse of the future

Smart craftsmanship

Lightening the mood

Pioneer of light

Design is once again shaking the world

Marc Lichte’s Audi e-design

Sales

Service

Experience

40 Articles about
„Design“